Is your t-shirt costing the earth?

Ecostiletto has a short and highly effective video on why eco fashion should be on everybody’s agenda. Food for thought, not vegan extremism.

Filed under: bio cotton, eco-fashion, eco-friendly materials

Muji: minimalism at its best

Pop down to your local Muji store if you’re lucky to have one in your city and grab a pair of organic denim jeans. I so wish I were living in Tokyo right now, the land of Muji: look at the range of minimalist, quality products they offer, everything from chopsticks to a whole house if you live in Japan. These Japanese “no brand quality goods” stores are now spreading worldwide and it won’t be difficult to locate one close to where you are right now or will be, sooner or later. While you’re there check out their t-shirts in ochiwata cotton, cottons fibers dropped during the yarning process otherwise wasted. We like eco-friendly minimal design.

Muji bio jean

Muji t-shirt in ochiwata cotton

Filed under: bio cotton

Lifegate jeans

Lifegate jeans cotton is biological, produced in Europe, dyed with blue indigo, made in Italy and 5 % of the profits is guaranteed to finance a project that spreads awareness of reforestation. I particularly like the Mantra model: high waist and straight legs.

Mantra jeans by Lifegate

For those of you who live in Italy there is a wonderful promotion: 50% including postage and packing. For the rest of us, we can buy them at Ascension. I definitely need to stock on bio jeans this Spring.

Filed under: bio cotton, bio jeans

MBT in kimono black

We like the new totally vegan MBT in “kimono black”. It looks like all those emails I have sent them asking for more vegan models have worked out! It’s the shoe that Carla Sozzani turned into a contemporary icon simply by wearing them. The last time I saw her in summer 2008 at her fashion temple 10 Corso Como in Milano she was literally floating out of an Azzedine Alaïa tulle skirt wearing the ultra comfortable MBT sandals, and boys, wasn’t she the quintessence of style!

These shoes are a great investment for your feet. Be warned though, once you experience them you won’t get back to normal shoes, they are highly addictive and at €210 they are not cheap but your feet and posture will thank you for your investment. And they come with a six months guarantee.

vegan MBT

Filed under: shoes, MBT, vegan shoes