– Ever fallen in love with a straight pair of jeans?I did and its name is le Gèrard by NU: straight cuts, raw organic denim, nickel free rivets, button and zippers, production in accordance with strict ethical standards aimed at safeguarding both the labor force and the environment not to mention carbon neutral production. This is part of the NU philosophy. Nu is demonstrating that it is possible to manufacture jeans in an ethical and ecological way while proposing alternatives to consume more responsibility.
Not to miss is Nu’s 10 Commandments and the Limits and Frustrations of current production: yes, these guys are already thinking how to improve the label material (now in polyester), sewing threads, the dyeing process, transport and the 2% elastane these jeans are made of.
Le Gèrard by Nu
– Joaquin Phenix is telling about the horrors behind exotic animals’ skins trade in a video by Peta: listen to him, leave animals their own skin.
Filed under: eco-fashion, exotic animals, Joaquin Phoenix, NU Jeans, organic cotton, Peta, skin trade
Lui là bas 